Summary
I am a product designer crafting user-centric, data-driven solutions across apps, websites, and SaaS products. With experience as both a team lead and hands-on designer, I foster collaboration, drive projects from concept to launch, and blend strategy with execution to deliver impactful results.
Work Experience
Oct 2023-Now
Accomplishment
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Designed a co-branded landing page with Zillow, achieving 3x the expected leads and exceeding partnership goals.
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Created product pages tailored to niche markets, effectively addressing unique user needs and increasing engagement.
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Collaborated with engineers to implement a cost-effective method for collecting user data and enhancing product insights.
Responsibilities
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Optimized conversion rates by analyzing user behavior via Mixpanel & Hotjar.
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Leveraged AI tools to refine user personas, map pain points, and guide data-driven design.
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Designed solutions with the product, activation, and acquisition managers to drive growth.
Product Designer - Growth Team
Jan 2021-Aug 2022
Accomplishment
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Collaborated with marketing on the 1% Energy Action press conference, earning coverage from 20+ major Taiwanese media outlets.
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Led the design of a comprehensive home energy management system, recognized with the 2022 iF Service Design Award for its impactful, AI-powered solution.
Responsibilities
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Mentored and scaled design teams, streamlining design ops and cross-functional collaboration.
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Led end-to-end design, from user research to product and design system development, delivering a seamless, user-centric experience
Design Manager
Team: 2UX, 2UI, 1UX writer
Mar 2018-Jan 2021
IIMAGE Studio
Accomplishment
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Identified B2C product opportunities and delivered UI/UX solutions for Taiwan’s leading fitness chain, enhancing user engagement and satisfaction.
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Developed internal management systems for a B2B AgTech platform, optimizing logistics, inventory, and customer management.
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Designed user-centric UX/UI for a B2B MarTech platform, improving workflow efficiency.
Responsibilities
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Bridged business goals, user needs, and technical constraints to deliver strategic product solutions.
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Defined product opportunities, strategies, and roadmaps using design thinking methodologies.
Product Consultant / Co-Founder
Jul 2015-Feb 2018
Accomplishment
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Created scenario-based design strategies, shaping China’s largest healthcare app (170M+ users, 2018) to meet evolving consumer needs.
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Initiated consultation categorization and fostered collaboration across teams to implement an AI-driven system, improving outpatient workflows and adoption.
Responsibilities
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Collaborated with operations and internal doctors, leveraging data insights to optimize conversion, retention, and activation rates.
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Enhanced the online consultation experience by aligning with doctor workflows, improving efficiency, and increasing user satisfaction.
Design Manager
Team: 3UX, 5UI
Sep 2011-Jun 2015
Accomplishment
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Represent Pegatron Co. at Milan Furniture Fair 2013, showcasing an IoT nightstand that redefined user interaction with intelligent devices in daily life.
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Contributed to three granted design patents, advancing consumer electronics innovation.
Responsibilities
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Shaped consumer electronics experiences with scenario-based design.
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Developed IoT application concepts, seamlessly integrating hardware and software.
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Designed and iterated user experiences for digital products, enhancing usability and engagement.
Sr. Interactive Designer
Apr 2009-Sep 2011
Accomplishment
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Recognized with the 2010 iF Communication Design Award for PointDraw, an interactive learning solution that transformed classroom engagement.
Responsibilities
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Designed software for consumer electronics, balancing usability and aesthetics to enhance user experience.
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Conducted user research to shape product features and enhance user experience.
Senior UX/UI designer
Education
Sep 2005-Jan 2008
M.A., Multimedia and Animation Arts
National Taiwan University of Art
Sep 2001-Jun 2005
Shih Hsin University
B.A., Public Relations